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News

95 stories

Europe’s Ad Boom Is Really a Simplicity Premium

July 8, 2026 · 2 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech

Advertising & AdTech

AdTech Starts Forecasting Campaigns Before They Launch

July 7, 2026 2 min read

Sarah Chen

Senior reporter covering martech platforms, attribution, and CMO strategy. Advertising & AdTech

Advertising & AdTech

Sky Buys ITV Media and Entertainment, Consolidating a Fifth of UK Ad-Funded Viewing

July 7, 2026 2 min read

Sarah Chen

Senior reporter covering martech platforms, attribution, and CMO strategy. Content & Experience

Content & Experience

B2B Creator Marketing Grows Up as LinkedIn Builds Discovery Into the Ad Buy

July 4, 2026 2 min read

Sarah Chen

Senior reporter covering martech platforms, attribution, and CMO strategy. Advertising & AdTech

Advertising & AdTech

Albertsons Media Collective Embeds Sponsored Products Into AI-Powered Grocery Search via Criteo

June 26, 2026 1 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Customer Data & CDP

Customer Data & CDP

The Identity Infrastructure Race Begins as LiveRamp Changes Hands

June 25, 2026 2 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech

Advertising & AdTech

Amazon Retail Ad Service Goes International as Asda Signs On for Q4 2026 Deployment

June 25, 2026 1 min read

Sarah Chen

Senior reporter covering martech platforms, attribution, and CMO strategy. Marketing AI

Marketing AI

Gap Inc. Deploys Stacked AI Architecture Across Its Brand Portfolio

June 25, 2026 1 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech

Advertising & AdTech

Spotify Rebuilds Its Ad Stack Around Automation and AI to Compete for Larger Media Budgets

June 24, 2026 1 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Marketing AI

Marketing AI

Operational and Customer Intelligence Converge: Zeta Global Rearchitects Its Data Cloud on Palantir Foundry

June 24, 2026 1 min read

Sarah Chen

Senior reporter covering martech platforms, attribution, and CMO strategy. Marketing AI

Marketing AI

The Identity Layer Consolidates for the AI Era as LiveRamp Partners With OpenAI and Joins Publicis

June 24, 2026 2 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech

Advertising & AdTech

An Agentic Media Buying Platform Argues That Less AI Produces Better Campaign Results

June 23, 2026 2 min read