Marketing AI
Artificial intelligence reshaping marketing workflows and campaign execution.
18 stories
Editor's Pick
AI-Search Visibility Is Moving From Experiment to Budget Line as Adobe Builds the Measurement Layer
· 5 min read
Senior reporter covering martech platforms, attribution, and CMO strategy. Marketing AI
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Marketing AI
Senior reporter covering martech platforms, attribution, and CMO strategy. Marketing AI
Marketing AI
The Agentic Marketing Stack Is Here: What Klaviyo, GrowthLoop and Accenture Just Signaled
· 4 min read
Senior reporter covering martech platforms, attribution, and CMO strategy. Marketing AI
Senior reporter covering martech platforms, attribution, and CMO strategy. Marketing AI
Marketing AI
Salesforce Acquires Contentful in Bid to Anchor Agentforce With a Native Content Layer
· 3 min read
Senior reporter covering martech platforms, attribution, and CMO strategy. Marketing AI
Marketing AI
Salesforce Is Quietly Sunsetting Marketing Cloud as Agentforce Absorbs the Data Layer
· 3 min read
Senior reporter covering martech platforms, attribution, and CMO strategy. Analytics & Attribution
Analytics & Attribution
Privacy-First Identity Solutions Gain Traction as Marketers Look Past Cookie Deprecation
· 6 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Content & Experience
Content & Experience
Email Deliverability Tightens Further as Gmail and Yahoo Push Bulk Sender Requirements into Year Two
· 5 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Marketing AI
Marketing AI
Intuit Launches Conversational Analytics Agent for Mailchimp as Anthropic Integration Goes Live
· 3 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Marketing AI
Marketing AI
Adobe Rebrands Experience Cloud as CX Enterprise in All-In Bet on Agent-Based Marketing
· 3 min read