Advertising & AdTech
Programmatic, DSPs, SSPs, and digital ad infrastructure.
192 stories
Latest Google Ads API v26 Adds Search Lift Metrics and Local Services Performance Max
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Every subject MarTech Edition covers, with the latest story in each.
Marketing AI
Artificial intelligence reshaping marketing workflows and campaign execution.
124 stories
Latest Meta Reports GEM Ads Model Lifted Conversions 18.9% Across Its Ad Surfaces
Analytics & Attribution
Data, measurement, and attribution for marketing performance.
69 stories
Latest Google Adds Data Strength Uplift Metric and Extends Data Manager to DV360 and GA
Content & Experience
Technology enabling exceptional end-to-end customer journeys.
37 stories
Latest NICE ANZ Head Tells Enterprises to Get Ready for Customers’ AI Agents
Marketing Automation
35 stories
Customer Data & CDP
30 stories
Latest California SB 690 Limits Pen Register Suits Over Website and App Conduct
ABM & Demand Gen
CRM platforms, revenue operations, and go-to-market strategy.
7 stories
