Customer Data & CDP
The Agentic CDP Arrives on Two Fronts: What BlueConic’s Blueshift Acquisition and Databricks’ CustomerLake Mean for the Stack
Marketing AI
The Agent Race Is Becoming a Fight Over the Data Underneath It
Analytics & Attribution
Marketers Spent a Decade Buying Martech. Most Say It Still Does Not Pay Off
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Advertising & AdTech
Commerce Media Expands Its Perimeter as Uber Advertising Reaches External Networks for the First Time
Advertising & AdTech
Agentic Media Buying Is Moving From Experimentation to Governance Infrastructure
Marketing AI
Google Puts an AI Troubleshooter Inside Ad Manager as Publisher Ad Ops Gets Its First Embedded AI Layer
Advertising & AdTech
The Ad Stack Is Going Agentic on the Sell Side as Warner Bros. Discovery Rebuilds Its Infrastructure With AWS
Advertising & AdTech
The Affiliate Link Becomes Native Plumbing as Pinterest Wires Directly Into Amazon
Advertising & AdTech
Agentic Ad Targeting Is Escaping the Holding Company and Becoming Rentable Infrastructure
Analytics & Attribution
AI-Search Visibility Turns Into a Data Feed as OtterlyAI Opens Up
Advertising & AdTech
Affiliate Infrastructure Reaches Gaming as Minecraft Launches Its First Program
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How DoorDash Is Turning Its Retail Network Into a Full-Stack Commerce Media Platform with Symbiosys
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Analytics & Attribution
Marketers Spent a Decade Buying Martech. Most Say It Still Does Not Pay Off
Marketing Automation
AI Is Becoming the Inbox’s Quality Gate, Not Its Content Cannon
Content & Experience
Localization Is Collapsing Into the Content Platform
Customer Data & CDP
The CDP Is Dissolving Into the Stack Around It