Google’s help documentation lists automated promotions among its account level automated assets. The page describes automated promotions as an AI-powered feature that “automatically sources, validates, and displays high-quality deals and offers from your website and other sources.” Those promotions are served within Search and Performance Max campaigns that use location assets, which Google says helps drive both online and offline conversion discovery with zero manual effort. The page does not give a rollout date.
Account level automated assets, Google says, appear only when they are predicted to improve ad performance, and advertisers can review them in the Assets section by filtering on “Google AI” under the Added by field. To turn one off, an advertiser opens the Account level automated assets settings from the Assets section, selects which asset to switch off, gives a reason and saves.
The shift for advertisers is that an offer shown in an ad can now come from a landing page rather than from the ad team. Anyone who edits promotional copy on a site is, in effect, editing what a search ad may say. That moves a pricing or legal review from the ad account to the web content calendar. As we covered when Amazon, Meta, Discord and Google handed more ad buying to software, each platform places the human sign-off in a different spot, and here the sign-off is a setting an advertiser has to choose to use.
Our read is that the control is easy to miss. The off switch sits in a per-asset settings page rather than at campaign level, and the documentation does not say who reviews an offer before it shows. A team running sales with strict terms, such as a limited-quantity promotion or a regional price, should check which promotions its campaigns display and decide on purpose whether to leave the asset on. Our look at Amazon folding its DSP and ad console into one agent shows the same tension between automation and review in another product.
Source: Google Ads Help, “About account level automated assets”
