Advertising & AdTech
Advertising & AdTech
Programmatic buying, DSPs and SSPs, CTV and video, audio and podcast ads, ad verification and the cookieless shift, reported for the marketing leader who signs the media plan.
198 stories
Editor's Pick
MediaGo Secures Double Wins at Les Cas d’OR 2026 With Deep-Funnel Optimization
· 2 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Pinterest Makes Programmatic Deals Available Through Magnite and Four DSPs
· 2 min read
Appier is an AI software company that provides advertising, personalization and marketing automation products for brands. Advertising & AdTech
Fraud Blocker detects and blocks invalid ad clicks and fake leads for advertisers and agencies. Advertising & AdTech
Advertising & AdTech
Fraud Blocker Launches Industry-First AI Detection to Stop Sophisticated Ad Fraud
· 2 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Albertsons, Walmart Connect and LinkedIn Have Each Connected to DV360 Since April
· 8 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
StackAdapt is an AI advertising and orchestration platform for programmatic and owned channels. Advertising & AdTech
Advertising & AdTech
StackAdapt Finds Top Performers Twice as Likely to Expand Their Channel Mix
· 4 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
IAB Tech Lab Guidance Asks Teams to Audit Universal Ad ID Handling
· 2 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Advertising & AdTech
Nativeads.ai is an AI-powered platform for generating on-brand ad creative. Advertising & AdTech
Advertising & AdTech
Nativeads.ai and Adverteyes Pair Creative Production With Performance Intelligence
· 4 min read