Advertising & AdTech
Advertising & AdTech
Programmatic, DSPs, SSPs, and digital ad infrastructure.
10 stories
Editor's Pick
Commerce Media Expands Its Perimeter as Uber Advertising Reaches External Networks for the First Time
· 1 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech
Advertising & AdTech
The Ad Stack Is Going Agentic on the Sell Side as Warner Bros. Discovery Rebuilds Its Infrastructure With AWS
· 2 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech
Advertising & AdTech
The Affiliate Link Becomes Native Plumbing as Pinterest Wires Directly Into Amazon
· 1 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech
Advertising & AdTech
Agentic Ad Targeting Is Escaping the Holding Company and Becoming Rentable Infrastructure
· 1 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech
Advertising & AdTech
Affiliate Infrastructure Reaches Gaming as Minecraft Launches Its First Program
· 1 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech
Advertising & AdTech
Gopuff Builds Its Retail Media Targeting on a Warehouse-Native Stack
· 1 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech
Advertising & AdTech
Hightouch Pushes From Data Into Ad Creation as the CDP Keeps Climbing the Stack
· 1 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech
Advertising & AdTech
Independent AdTech Is Professionalizing: Buying the Data, Scale and Talent to Take On the Walled Gardens
· 3 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech
Advertising & AdTech
How DoorDash Is Turning Its Retail Network Into a Full-Stack Commerce Media Platform with Symbiosys
· 3 min read