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Customer Data & CDP

Customer data platforms, identity resolution, clean rooms, consent and privacy tooling: the data layer every other marketing system reads from.

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Customer Data & CDP

Customer Data & CDP

AI Agents Need Trust Layers, Not More Access

4 min read