Customer Data & CDP
Customer Data & CDP
16 stories
Senior reporter covering martech platforms, attribution, and CMO strategy. Customer Data & CDP
Senior reporter covering martech platforms, attribution, and CMO strategy. Customer Data & CDP
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Customer Data & CDP
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Customer Data & CDP
Senior reporter covering martech platforms, attribution, and CMO strategy. Customer Data & CDP
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Customer Data & CDP
Senior reporter covering martech platforms, attribution, and CMO strategy. Customer Data & CDP
Customer Data & CDP
Braze Launches Data Platform to Eliminate the Middleware Layer Between Warehouses and Customer Engagement
· 1 min read
Senior reporter covering martech platforms, attribution, and CMO strategy. Customer Data & CDP
Customer Data & CDP
Iterable Becomes Launch Partner for Databricks CustomerLake as Cross-Channel Activation Moves to the Lakehouse
· 1 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Customer Data & CDP
Customer Data & CDP
The CDP Is Dead, Long Live the Agentic Data Platform: How Databricks and Braze Are Rewriting Customer Data Infrastructure
· 5 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Customer Data & CDP
Customer Data & CDP
The Agentic CDP Arrives on Two Fronts: What BlueConic’s Blueshift Acquisition and Databricks’ CustomerLake Mean for the Stack
· 5 min read