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Senior reporter covering martech platforms, attribution, and CMO strategy. Analytics & Attribution
Analytics & Attribution
CDP Consolidation Accelerates as Buyers Question Whether a Standalone Layer Still Makes Sense
· 2 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Analytics & Attribution
Analytics & Attribution
Cookieless Attribution Forces Marketing Mix Models Back into the Spotlight
· 2 min read
Senior reporter covering martech platforms, attribution, and CMO strategy. Analytics & Attribution
Analytics & Attribution
AI Agents Reshape Marketing Operations as Adobe and Salesforce Race to Embed Autonomous Workflows
· 2 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Analytics & Attribution
Analytics & Attribution
Salesforce Acquires Contentful to Strengthen Content Management Solutions
· 2 min read