Section

Analytics & Attribution

Data, measurement, and attribution for marketing performance.

19 stories

Reddit Shows Ad Growth Can Outrun Search Traffic Risk

August 1, 2026 · 1 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Analytics & Attribution

Analytics & Attribution

Show-Level CTV Reporting Just Became Table Stakes

July 30, 2026 2 min read

Sarah Chen

Senior reporter covering martech platforms, attribution, and CMO strategy. Analytics & Attribution

Analytics & Attribution

Podcast Ad Measurement Gets a Common Vocabulary

July 24, 2026 2 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Analytics & Attribution

Analytics & Attribution

Ad Measurement’s Post-Cookie Standard Takes Shape at W3C

July 20, 2026 5 min read

Sarah Chen

Senior reporter covering martech platforms, attribution, and CMO strategy. Analytics & Attribution

Analytics & Attribution

Paid Media’s ROI Problem Isn’t the Ad. It’s the Click After

July 19, 2026 5 min read

Sarah Chen

Senior reporter covering martech platforms, attribution, and CMO strategy. Analytics & Attribution

Analytics & Attribution

More Measurement Data Isn’t Producing Better Decisions

July 14, 2026 5 min read

Sarah Chen

Senior reporter covering martech platforms, attribution, and CMO strategy. Analytics & Attribution

Analytics & Attribution

Ad Verification’s New Boss Inherits an AI Trust Problem

July 11, 2026 2 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Analytics & Attribution

Analytics & Attribution

Ad Verification Catches Up to the AI Ad Economy

July 11, 2026 5 min read

Sarah Chen

Senior reporter covering martech platforms, attribution, and CMO strategy. Analytics & Attribution

Analytics & Attribution

Attention Measurement Gets a Pre-Campaign Metric

July 9, 2026 1 min read

Sarah Chen

Senior reporter covering martech platforms, attribution, and CMO strategy. Analytics & Attribution

Analytics & Attribution

Magna Downgrades 2025 Ad Spend Forecast but Projects Global Revenue Will Cross $1 Trillion in 2026

June 18, 2026 1 min read

Sarah Chen

Senior reporter covering martech platforms, attribution, and CMO strategy. Analytics & Attribution

Analytics & Attribution

AI-Search Visibility Turns Into a Data Feed as OtterlyAI Opens Up

June 11, 2026 1 min read

Sarah Chen

Senior reporter covering martech platforms, attribution, and CMO strategy. Analytics & Attribution

Analytics & Attribution

Marketers Spent a Decade Buying Martech. Most Say It Still Does Not Pay Off

June 11, 2026 4 min read