Section

Analytics & Attribution

Attribution, marketing mix modelling, incrementality, experimentation and CRO, consumer insights and social listening.

57 stories

Ask for Market-Level Reporting Before Budget Follows Ads Into AI Answers

October 29, 2026 · 4 min read

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Analytics & Attribution

Analytics & Attribution

AudienceProject and xpln.ai Partner on Attentive Reach Studies

October 28, 2026 2 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

IAB Opens Its Cross-Channel Measurement Decision Guide for Comment Until Nov. 4

October 28, 2026 4 min read

Anala

Anala is a WordPress agency and the maker of the Bluvia A/B testing plugin. Analytics & Attribution

Analytics & Attribution

Anala Launches Bluvia A/B Testing, Bringing Unlimited Experimentation to WordPress

October 26, 2026 2 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

Google Adds Data Strength Uplift Metric and Extends Data Manager to DV360 and GA

October 15, 2026 2 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

Set No Targets Against Bing’s Topics Portfolio Until Its Ranges Narrow

October 15, 2026 4 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

Ask Marketing Analytics Vendors for Lead Time Before Explanations

October 14, 2026 4 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

NIQ Puts Google’s Meridian Inside Its Cadence Marketing Platform

October 12, 2026 2 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

Google Marketing Platform Admin API Adds User Group Methods in Alpha

October 11, 2026 2 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

Brand Metrics Offers Brand Outcomes Prediction to Advertisers and Agencies

October 11, 2026 2 min read

Prathamesh Barathe

Analytics & Attribution

ChatGPT Ads Measurement Has Two Routes, and One Sale Can Count Twice

October 8, 2026 5 min read

Press Desk

Press releases published as received from the issuing organisation. Not written or edited by the newsroom. Analytics & Attribution

Analytics & Attribution

The Martech Weekly Publishes First Peer Benchmark of 417 Enterprise Martech Stacks

October 7, 2026 4 min read