Section

Analytics & Attribution

Attribution, marketing mix modelling, incrementality, experimentation and CRO, consumer insights and social listening.

57 stories

AI-Search Visibility Turns Into a Data Feed as OtterlyAI Opens Up

June 11, 2026 · 1 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

Marketers Spent a Decade Buying Martech. Most Say It Still Does Not Pay Off

June 11, 2026 4 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

Marketers Are Optimizing for AI Search. Trust in AI Search Is Already Collapsing.

June 2, 2026 3 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

Privacy-First Identity Solutions Gain Traction as Marketers Look Past Cookie Deprecation

June 1, 2026 6 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

CDP Consolidation Accelerates as Buyers Question Whether a Standalone Layer Still Makes Sense

May 26, 2026 2 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

Retail Media Has Hit the Easy-Growth Wall. The Next Phase Looks Harder.

May 23, 2026 4 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Analytics & Attribution

Analytics & Attribution

Measurement Gets a Unified Command Center as Google Embeds Marketing Mix Modeling Inside Analytics 360

May 22, 2026 5 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

Amplitude Ships Agentic AI Analytics as AI-Driven Queries Reach 25% of Platform Usage

May 6, 2026 1 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

HubSpot Ships Answer Engine Optimization as the SEO-to-AEO Shift Becomes a Product Category

April 15, 2026 1 min read