Section

Marketing Automation

Email, SMS, push and conversational messaging, journey orchestration, deliverability and loyalty programmes.

39 stories

Ask Your Loyalty Vendor for Offer Relevance Next to Scan Rate

October 28, 2026 · 4 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Marketing Automation

Marketing Automation

Parloa’s AI Agent Platform Is Now Sold as an SAP Solution Extension

October 26, 2026 2 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Marketing Automation

Marketing Automation

Get Neutrality Promises Into the Contract Before a Vendor Is Sold

October 21, 2026 4 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Marketing Automation

Marketing Automation

Salesforce Signs Definitive Agreement to Acquire Braze for About $5.66 Billion

October 21, 2026 5 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Marketing Automation

Marketing Automation

Ask Every AI Vendor for a Default Spend Cap in Writing

October 20, 2026 4 min read

Press Desk

Press releases published as received from the issuing organisation. Not written or edited by the newsroom. Marketing Automation

Marketing Automation

Validity Engage Expands Email Intelligence Into Tools Marketers Use with MCP Connector

October 8, 2026 3 min read

Press Desk

Press releases published as received from the issuing organisation. Not written or edited by the newsroom. Marketing Automation

Marketing Automation

The Future of Work: How AI Is Transforming Workflow Automation

September 28, 2026 3 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Marketing Automation

Marketing Automation

The MCP Rush Has a Governance Gap Nobody Is Naming

September 27, 2026 4 min read

Prathamesh Barathe

Marketing Automation

GTM Teams Deploy AI Agents Faster Than Governance

September 26, 2026 5 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Marketing Automation

Marketing Automation