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Articles

16 stories

AI-Search Visibility Is Moving From Experiment to Budget Line as Adobe Builds the Measurement Layer

June 19, 2026 · 5 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Customer Data & CDP

Customer Data & CDP

The Agentic CDP Arrives on Two Fronts: What BlueConic’s Blueshift Acquisition and Databricks’ CustomerLake Mean for the Stack

June 18, 2026 5 min read

Sarah Chen

Senior reporter covering martech platforms, attribution, and CMO strategy. Marketing AI

Marketing AI

The Agent Race Is Becoming a Fight Over the Data Underneath It

June 11, 2026 4 min read

Sarah Chen

Senior reporter covering martech platforms, attribution, and CMO strategy. Analytics & Attribution

Analytics & Attribution

Marketers Spent a Decade Buying Martech. Most Say It Still Does Not Pay Off

June 11, 2026 3 min read

Sarah Chen

Senior reporter covering martech platforms, attribution, and CMO strategy. Marketing AI

Marketing AI

The Agentic Marketing Stack Is Here: What Klaviyo, GrowthLoop and Accenture Just Signaled

June 10, 2026 4 min read

Sarah Chen

Senior reporter covering martech platforms, attribution, and CMO strategy. Marketing Automation

Marketing Automation

AI Is Becoming the Inbox’s Quality Gate, Not Its Content Cannon

June 10, 2026 3 min read

Sarah Chen

Senior reporter covering martech platforms, attribution, and CMO strategy. Content & Experience

Content & Experience

Localization Is Collapsing Into the Content Platform

June 10, 2026 3 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Customer Data & CDP

Customer Data & CDP

The CDP Is Dissolving Into the Stack Around It

June 10, 2026 5 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech

Advertising & AdTech

Independent AdTech Is Professionalizing: Buying the Data, Scale and Talent to Take On the Walled Gardens

June 10, 2026 3 min read

Sarah Chen

Senior reporter covering martech platforms, attribution, and CMO strategy. Marketing AI

Marketing AI

Optimizing for AI Answers Just Became a Paid Marketing Discipline

June 10, 2026 3 min read

Sarah Chen

Senior reporter covering martech platforms, attribution, and CMO strategy. Analytics & Attribution

Analytics & Attribution

Privacy-First Identity Solutions Gain Traction as Marketers Look Past Cookie Deprecation

June 1, 2026 6 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Content & Experience

Content & Experience

Email Deliverability Tightens Further as Gmail and Yahoo Push Bulk Sender Requirements into Year Two

May 29, 2026 5 min read

Our Columnists

MarTech Editor

David Martinez

Staff writer reporting on adtech, revenue operations tooling,…

Sarah Chen

Senior reporter covering martech platforms, attribution, and CMO…

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