Section

Articles

67 stories

Agentic Ad Creative Gets Its First Public ROI Numbers

July 7, 2026 · 5 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech

Advertising & AdTech

Platform Trust Is Becoming a Marketing Metric, and Reddit’s AI Crackdown on Fake Engagement Shows Why

July 7, 2026 5 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech

Advertising & AdTech

AI Chat Advertising Just Got Its Measurement Layer, and That Rewrites the Media Math

July 4, 2026 6 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Marketing AI

Marketing AI

Martech’s AI Reckoning: The Problem Was Never Capability, It Was Proof

July 4, 2026 5 min read

Sarah Chen

Senior reporter covering martech platforms, attribution, and CMO strategy. Marketing AI

Marketing AI

The Autonomous CRM Has Arrived: AI Agents Now Run Marketing and Service From a Single Customer Record

June 30, 2026 5 min read

Sarah Chen

Senior reporter covering martech platforms, attribution, and CMO strategy. Advertising & AdTech

Advertising & AdTech

Cannes Lions 2026 Rewrote the Innovation Brief: Proof of Change Replaces Proof of Concept

June 27, 2026 3 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech

Advertising & AdTech

Voice AI Becomes a Commerce Channel as Amazon Embeds Agentic Ads Into Alexa+

June 26, 2026 5 min read

Sarah Chen

Senior reporter covering martech platforms, attribution, and CMO strategy. Advertising & AdTech

Advertising & AdTech

The Programmatic Supply Chain Is Being Forced to Name Everyone Who Touches a Bid Request

June 25, 2026 6 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech

Advertising & AdTech

Retail Media’s Vertical Integration Reaches Streaming TV as Walmart Acquires Vibe.co

June 24, 2026 4 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech

Advertising & AdTech

Retail Media’s Attribution Gap Is Closing as First-Party Shopper Data Reaches Premium Video

June 23, 2026 5 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech

Advertising & AdTech

Television’s Convergence Phase Has Arrived. Fox’s $22 Billion Roku Acquisition Explains Why.

June 22, 2026 4 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech

Advertising & AdTech

The Self-Serve Layer Has Come to AI Advertising. OpenAI’s UK Expansion and CPC Model Define What Follows.

June 21, 2026 4 min read