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Articles

16 stories

CDP Consolidation Accelerates as Buyers Question Whether a Standalone Layer Still Makes Sense

May 26, 2026 · 2 min read

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Analytics & Attribution

Analytics & Attribution

May 23, 2026 2 min read

Senior reporter covering martech platforms, attribution, and CMO strategy. Analytics & Attribution

Analytics & Attribution

May 20, 2026 2 min read

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Analytics & Attribution

Analytics & Attribution

May 17, 2026 2 min read

MarTech Editor

David Martinez

Staff writer reporting on adtech, revenue operations tooling,…

Sarah Chen

Senior reporter covering martech platforms, attribution, and CMO…