Section

Articles

67 stories

Newsletter Platforms Are Becoming Ad Exchanges

July 21, 2026 · 5 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Analytics & Attribution

Analytics & Attribution

Ad Measurement’s Post-Cookie Standard Takes Shape at W3C

July 20, 2026 5 min read

Sarah Chen

Senior reporter covering martech platforms, attribution, and CMO strategy. Analytics & Attribution

Analytics & Attribution

Paid Media’s ROI Problem Isn’t the Ad. It’s the Click After

July 19, 2026 5 min read

Sarah Chen

Senior reporter covering martech platforms, attribution, and CMO strategy. Customer Data & CDP

Customer Data & CDP

Ad Holding Companies Are Buying Their Data Layer

July 18, 2026 5 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech

Advertising & AdTech

Ad Agencies Are Building Their Own Curation Layer

July 17, 2026 5 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech

Advertising & AdTech

CTV’s Premium Price Tag Comes With a Trust Problem

July 15, 2026 4 min read

Sarah Chen

Senior reporter covering martech platforms, attribution, and CMO strategy. Analytics & Attribution

Analytics & Attribution

More Measurement Data Isn’t Producing Better Decisions

July 14, 2026 5 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech

Advertising & AdTech

Ad Fraud Enforcement Gets Teeth Under New UK Rules

July 13, 2026 5 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Analytics & Attribution

Analytics & Attribution

Ad Verification Catches Up to the AI Ad Economy

July 11, 2026 5 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech

Advertising & AdTech

IAB Pushes a Common Language for Digital Video Ads

July 10, 2026 5 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Customer Data & CDP

Customer Data & CDP

The Chat Window Is Becoming Marketing’s New CRM

July 9, 2026 5 min read

Sarah Chen

Senior reporter covering martech platforms, attribution, and CMO strategy. Customer Data & CDP

Customer Data & CDP

Your CRM Data Is Becoming Someone Else’s Product

July 8, 2026 5 min read