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111 stories

AI Visibility Is Becoming Martech’s Core Discipline

September 5, 2026 · 5 min read

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Marketing AI

Marketing AI

Inside the Protocol Quietly Running Every AI Checkout

September 4, 2026 9 min read

Prathamesh Barathe

Advertising & AdTech

Weather Just Became a Retail Media Targeting Signal

September 3, 2026 5 min read

Prathamesh Barathe

Marketing AI

AI Agents Are Getting a Standard Way Into Ad Tech

September 2, 2026 5 min read

Prathamesh Barathe

Advertising & AdTech

Ad Auction Integrity Just Became a Federal Case

September 1, 2026 5 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Advertising & AdTech

Advertising & AdTech

The Meta Coverage Missed the Real Compliance Shift

August 31, 2026 6 min read

Prathamesh Barathe

Advertising & AdTech

The FTC Just Put a Price on Fake AI Ad Claims

August 30, 2026 6 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Marketing AI

Marketing AI

The CRM Interface Just Became Optional

August 29, 2026 5 min read

Prathamesh Barathe

Advertising & AdTech

Every Major DSP Just Shipped the Same AI Copilot

August 28, 2026 9 min read

Prathamesh Barathe

Advertising & AdTech

Engagement Design Just Became a Compliance Line Item

August 27, 2026 5 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Customer Data & CDP

Customer Data & CDP

The $400 Million Price Tag on Kids’ Data

August 26, 2026 5 min read

Prathamesh Barathe

Advertising & AdTech

Ad Tech Is Writing Two Rulebooks for AI Agents

August 25, 2026 5 min read