Section

Opinion

39 stories

Ask for Market-Level Reporting Before Budget Follows Ads Into AI Answers

October 29, 2026 · 4 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Marketing Automation

Marketing Automation

Ask Your Loyalty Vendor for Offer Relevance Next to Scan Rate

October 28, 2026 4 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Marketing AI

Marketing AI

Ask Agent-Run Supply Deals for a Change Log Before You Raise the Budget

October 27, 2026 4 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Search & AI Visibility

Search & AI Visibility

Ask Your SEO Vendor for Volume-Weighted AI Overview Coverage

October 22, 2026 3 min read

Prathamesh Barathe

Marketing Automation

Get Neutrality Promises Into the Contract Before a Vendor Is Sold

October 21, 2026 4 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Marketing Automation

Marketing Automation

Ask Every AI Vendor for a Default Spend Cap in Writing

October 20, 2026 4 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

Set No Targets Against Bing’s Topics Portfolio Until Its Ranges Narrow

October 15, 2026 4 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

Ask Marketing Analytics Vendors for Lead Time Before Explanations

October 14, 2026 4 min read

Prathamesh Barathe

Advertising & AdTech

Doubling the Release Rate Moves Ad API Work From Migrating to Reading

October 13, 2026 4 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

Launch-Day Performance Numbers Belong in the Test Plan, Not the Forecast

October 6, 2026 4 min read

MarTech Editor

The MarTech Edition editorial desk. Advertising & AdTech

Advertising & AdTech

Plan Q4 Around Four Dates Marketing Cannot Move

October 1, 2026 4 min read

Prathamesh Barathe

Advertising & AdTech

Agentic Buying Needs a Buyer Agent No Seller Owns

October 1, 2026 4 min read