Advertising & AdTech
News
17 stories
Editor's Pick
Commerce Media Expands Its Perimeter as Uber Advertising Reaches External Networks for the First Time
· 1 min read
Senior reporter covering martech platforms, attribution, and CMO strategy. Marketing AI
Marketing AI
Google Puts an AI Troubleshooter Inside Ad Manager as Publisher Ad Ops Gets Its First Embedded AI Layer
· 2 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech
Advertising & AdTech
The Ad Stack Is Going Agentic on the Sell Side as Warner Bros. Discovery Rebuilds Its Infrastructure With AWS
· 2 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech
Advertising & AdTech
The Affiliate Link Becomes Native Plumbing as Pinterest Wires Directly Into Amazon
· 1 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech
Advertising & AdTech
Agentic Ad Targeting Is Escaping the Holding Company and Becoming Rentable Infrastructure
· 1 min read
Senior reporter covering martech platforms, attribution, and CMO strategy. Analytics & Attribution
Analytics & Attribution
AI-Search Visibility Turns Into a Data Feed as OtterlyAI Opens Up
· 1 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech
Advertising & AdTech
Affiliate Infrastructure Reaches Gaming as Minecraft Launches Its First Program
· 1 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Marketing AI
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech
Advertising & AdTech
Gopuff Builds Its Retail Media Targeting on a Warehouse-Native Stack
· 1 min read
Senior reporter covering martech platforms, attribution, and CMO strategy. Customer Data & CDP
Customer Data & CDP
Supermetrics Buys CDP Relay42 as Analytics and Activation Keep Merging
· 1 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech
Advertising & AdTech
Hightouch Pushes From Data Into Ad Creation as the CDP Keeps Climbing the Stack
· 1 min read