Customer Data & CDP
News
301 stories
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Content & Experience
Content & Experience
Google Adds a Business Hub and Saved Brand Style to the Gemini App
· 2 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
IAB Tech Lab Guidance Asks Teams to Audit Universal Ad ID Handling
· 2 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Advertising & AdTech
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Marketing AI
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Prebid Server Issue Sketches Direct Campaign Adapter for GAM-Less Setups
· 1 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
LG Ad Solutions Opens Home Screen Inventory to Magnite’s Seller Agent
· 2 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Google Ads API v26 Adds Search Lift Metrics and Local Services Performance Max
· 2 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Marketing AI
Marketing AI
Meta Reports GEM Ads Model Lifted Conversions 18.9% Across Its Ad Surfaces
· 2 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution
Analytics & Attribution
Google Adds Data Strength Uplift Metric and Extends Data Manager to DV360 and GA
· 2 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech