Section

Analytics & Attribution

Attribution, marketing mix modelling, incrementality, experimentation and CRO, consumer insights and social listening.

57 stories

B2B Marketers Don’t Fully Trust the Data Setting Budgets

August 23, 2026 · 5 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

Ad Measurement Just Started Grading Its Own Bias

August 20, 2026 5 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

NIQ’s AI Products Grow 34% as Core Business Slows

August 17, 2026 1 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Analytics & Attribution

Analytics & Attribution

Ad Measurement and Verification Are Merging Into One

August 7, 2026 8 min read

Prathamesh Barathe

Analytics & Attribution

AI Visibility Just Got a Shared Measurement Standard

August 4, 2026 4 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

Event Tech Catches Up to the Revenue Attribution Standard

July 30, 2026 2 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

Podcast Ad Measurement Gets a Common Vocabulary

July 24, 2026 2 min read

Prathamesh Barathe

Analytics & Attribution

Ad Measurement’s Post-Cookie Standard Takes Shape at W3C

July 20, 2026 5 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

Paid Media’s ROI Problem Isn’t the Ad. It’s the Click After

July 19, 2026 5 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

More Measurement Data Isn’t Producing Better Decisions

July 14, 2026 5 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

Attention Measurement Gets a Pre-Campaign Metric

July 9, 2026 1 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

Magna Downgrades 2025 Ad Spend Forecast but Projects Global Revenue Will Cross $1 Trillion in 2026

June 18, 2026 1 min read