Analytics & Attribution
Section
Analytics & Attribution
Data, measurement, and attribution for marketing performance.
Editor's Pick
Podcast Ad Measurement Gets a Common Vocabulary
Analytics & Attribution
Paid Media’s ROI Problem Isn’t the Ad. It’s the Click After
Analytics & Attribution
More Measurement Data Isn’t Producing Better Decisions
Analytics & Attribution
Ad Verification’s New Boss Inherits an AI Trust Problem
Analytics & Attribution
Ad Verification Catches Up to the AI Ad Economy
Analytics & Attribution
Attention Measurement Gets a Pre-Campaign Metric
Analytics & Attribution
AI-Search Visibility Turns Into a Data Feed as OtterlyAI Opens Up
Analytics & Attribution
Marketers Spent a Decade Buying Martech. Most Say It Still Does Not Pay Off
Analytics & Attribution
Marketers Are Optimizing for AI Search. Trust in AI Search Is Already Collapsing.
Analytics & Attribution
