Section

Analytics & Attribution

Attribution, marketing mix modelling, incrementality, experimentation and CRO, consumer insights and social listening.

57 stories

Events and Brand Lift Just Got Their Own Ledger

September 22, 2026 · 5 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

Google Analytics Adds an Allowlist for Hostnames

September 22, 2026 2 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

The Creator Economy Hits Its Measurement Ceiling

September 16, 2026 5 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Analytics & Attribution

Analytics & Attribution

Duolingo Puts a Number on Ad Attention Guarantees

September 15, 2026 2 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

Marketing Mix Modeling Is Becoming an Audit System

September 15, 2026 5 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

AI Sends Manufacturers Just 0.48% of Web Traffic

September 13, 2026 1 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

Brand Lift Measurement Drops the Survey

September 10, 2026 2 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

Measurement Is Racing to Catch Up With AI Shopping

September 6, 2026 5 min read

Prathamesh Barathe

Analytics & Attribution

Snap Hands Attribution Math Back to Advertisers

September 1, 2026 2 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

New Research Finds Your MMM Overstates ROAS by 2.5x

August 31, 2026 2 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

AudienceProject’s New AI Assistant Reads Your Reports

August 30, 2026 1 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

The IAB Is Building AI Ad Measurement in Public

August 24, 2026 6 min read