AudienceProject released Elevate 3.0 on August 27, 2026, the second major update to its broadcaster and publisher measurement platform since it opened to the wider market in June. The release adds a redesigned reporting interface, scaled benchmarking that compares a campaign’s reach and on-target performance against country-level CTV standards, and Audrey, an AI assistant that reads a campaign report and surfaces the findings a human analyst would otherwise have to dig out manually. The platform still covers the same ten markets it launched with: the UK, Germany, Italy, Spain, Poland, Sweden, Denmark, Norway, Finland, and Mexico.
Why it matters: measurement platforms have spent the past several years competing on geographic coverage and data depth, but Elevate 3.0 is a bet that the next competitive edge is how fast a media owner can turn a report into a sellable argument. Scaled benchmarking gives a broadcaster a number to put in front of an advertiser, our delivery beat the country average for this audience, that previously required a media owner’s own analyst to construct by hand. “Elevate 3.0 is an important step towards making audience measurement not only more accessible, but more actionable,” said Rahil Shaikh, Product Owner for Elevate.
The original angle worth watching: Audrey is scoped deliberately narrow, reading only the data inside a single campaign report rather than reasoning across a media owner’s full account, which keeps it closer to a summarization layer than a genuine analyst replacement. That is a more conservative use of an AI assistant than the broader claims common across ad measurement’s push toward self-grading AI tools, and it may be the more durable design if measurement vendors keep facing pressure to show their AI outputs are traceable to real data, the same standard now showing up across ad platforms becoming analysts, not just dashboards.
Source: AudienceProject
