Section

Analytics & Attribution

Attribution, marketing mix modelling, incrementality, experimentation and CRO, consumer insights and social listening.

57 stories

BP3 Global names Richard Neish CEO to scale agentic orchestration

October 7, 2026 · 2 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

DV Adds ChatGPT Ads to Attribution Measurement Through Rockerbox

October 6, 2026 2 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

Launch-Day Performance Numbers Belong in the Test Plan, Not the Forecast

October 6, 2026 4 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

Google Site Kit Adds Site Goals Dashboard for Store and Lead Tracking

October 5, 2026 2 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

Nielsen Plans Content Measurement Pairing Publisher Streaming Data and Panels

October 5, 2026 2 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

Measurement Disputes Are Moving From the Number to the Definition

October 3, 2026 5 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

Microsoft Clarity Lets Brands Edit Which AI Queries Count as Branded

October 3, 2026 1 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Analytics & Attribution

Analytics & Attribution

IAB Europe Publishes Final CTV Measurement Framework and Transparency Principles

October 3, 2026 2 min read

Prathamesh Barathe

Analytics & Attribution

OM SDK 1.6.10 for Android Adds Opt-In Sandboxed JavaScript Execution

October 2, 2026 2 min read

Prathamesh Barathe

Analytics & Attribution

IAB Tech Lab Finalizes Podcast Measurement Guidelines v2.3

October 1, 2026 2 min read

Prathamesh Barathe

Analytics & Attribution

Creator Marketing’s Attribution Lag Just Got Shorter

September 27, 2026 2 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

Haus Turns Its Mix Model Into a Decision Agent

September 26, 2026 2 min read