Section

Customer Data & CDP

Customer data platforms, identity resolution, clean rooms, consent and privacy tooling: the data layer every other marketing system reads from.

34 stories

A Startup Got Rival Ukrainian Telcos to Share Identity

September 8, 2026 · 2 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Customer Data & CDP

Customer Data & CDP

Casino Marketers Get a Trip-Level View of Guests

September 3, 2026 1 min read

Prathamesh Barathe

Customer Data & CDP

Switching DMPs Is Safer Than Not Switching

August 26, 2026 4 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Customer Data & CDP

Customer Data & CDP

The $400 Million Price Tag on Kids’ Data

August 26, 2026 5 min read

Prathamesh Barathe

Customer Data & CDP

FTC Puts Personalized Pricing Practices on Notice

August 22, 2026 2 min read

Prathamesh Barathe

Customer Data & CDP

California Fines Its First Data Broker Under Two Laws

August 14, 2026 2 min read

Press Desk

Press releases published as received from the issuing organisation. Not written or edited by the newsroom. Content & Experience

Content & Experience

Sennheiser becomes Official Sound Provider of Formula E

August 11, 2026 2 min read

Prathamesh Barathe

Customer Data & CDP

New Jersey Data Broker Law Is Already Live

August 3, 2026 2 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Customer Data & CDP

Customer Data & CDP

The Browser Is Becoming an Identity Layer for Marketers

July 30, 2026 5 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Customer Data & CDP

Customer Data & CDP

Ad Holding Companies Are Buying Their Data Layer

July 18, 2026 5 min read

Prathamesh Barathe

Customer Data & CDP

Your Chatbot Is Not Where Customers Get AI Help

July 13, 2026 2 min read

Prathamesh Barathe

Customer Data & CDP

The Chat Window Is Becoming Marketing’s New CRM

July 9, 2026 5 min read