Customer Data & CDP
Customer Data & CDP
Customer data platforms, identity resolution, clean rooms, consent and privacy tooling: the data layer every other marketing system reads from.
34 stories
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Customer Data & CDP
Customer Data & CDP
Braze Launches Data Platform to Eliminate the Middleware Layer Between Warehouses and Customer Engagement
· 1 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Customer Data & CDP
Customer Data & CDP
Iterable Becomes Launch Partner for Databricks CustomerLake as Cross-Channel Activation Moves to the Lakehouse
· 1 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Customer Data & CDP
Customer Data & CDP
The CDP Is Dead, Long Live the Agentic Data Platform: How Databricks and Braze Are Rewriting Customer Data Infrastructure
· 5 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Customer Data & CDP
Customer Data & CDP
The Agentic CDP Arrives on Two Fronts: What BlueConic’s Blueshift Acquisition and Databricks’ CustomerLake Mean for the Stack
· 5 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Customer Data & CDP
Customer Data & CDP
Supermetrics Buys CDP Relay42 as Analytics and Activation Keep Merging
· 1 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Customer Data & CDP
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Customer Data & CDP
Customer Data & CDP
Rokt Completes 300 Million Dollar Merger with mParticle, Doubling Investment in CDP Roadmap
· 1 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Customer Data & CDP
Customer Data & CDP
The Standalone CDP Is Disappearing: What Three Acquisitions in Six Weeks Reveal About Data Platform Strategy
· 4 min read