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Advertising & AdTech

Programmatic buying, DSPs and SSPs, CTV and video, audio and podcast ads, ad verification and the cookieless shift, reported for the marketing leader who signs the media plan.

198 stories

Editor's Pick

Advertising & AdTech StackAdapt

StackAdapt Enhances Audio Advertising With Show-Level Targeting and Reporting

October 19, 2026 · 3 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

Prebid Server Issue Sketches Direct Campaign Adapter for GAM-Less Setups

October 19, 2026 1 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

LG Ad Solutions Opens Home Screen Inventory to Magnite’s Seller Agent

October 19, 2026 2 min read

C-Centric is a data engineering and AI company working with brands, publishers and media platforms on identity graphs, data clean rooms and AI infrastructure. Advertising & AdTech

Advertising & AdTech

C-Centric Launches Cross-Site Agentic Transfer, Enabling Consumers to Transact Within Ads

October 15, 2026 3 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

Google Ads API v26 Adds Search Lift Metrics and Local Services Performance Max

October 15, 2026 2 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Advertising & AdTech

Advertising & AdTech

Google Ads Adds Channel Priority and Budget Allocation Controls

October 15, 2026 5 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

DV360 Structured Data Files v11 Reaches General Availability

October 14, 2026 2 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Advertising & AdTech

Advertising & AdTech

Publicis Groupe Reports 5% Organic Growth for Q3 and Confirms 2026 Guidance

October 13, 2026 2 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

Google Says Products With Low-Quality Images Still Show in Ads and Free Listings

October 13, 2026 2 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

Doubling the Release Rate Moves Ad API Work From Migrating to Reading

October 13, 2026 4 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

Google Ads API Moves to Two Releases a Month, Up From One

October 13, 2026 2 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Advertising & AdTech

Advertising & AdTech

Three Accounts of Safari’s Ad Tech Blocklist Count Three Different Losses

October 12, 2026 6 min read