Section

Advertising & AdTech

Programmatic, DSPs, SSPs, and digital ad infrastructure.

62 stories

Retail Media’s Attribution Gap Is Closing as First-Party Shopper Data Reaches Premium Video

June 23, 2026 · 5 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech

Advertising & AdTech

Omnicom and Netflix Form Their First Ad Partnership at Cannes. Contextual Streaming Advertising Gets Its Proof of Concept.

June 22, 2026 1 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech

Advertising & AdTech

Television’s Convergence Phase Has Arrived. Fox’s $22 Billion Roku Acquisition Explains Why.

June 22, 2026 4 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech

Advertising & AdTech

The Self-Serve Layer Has Come to AI Advertising. OpenAI’s UK Expansion and CPC Model Define What Follows.

June 21, 2026 4 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech

Advertising & AdTech

Streaming Ads Have a Repetition Problem. Omnicom’s Research Puts Specific Numbers on the Brand Damage.

June 20, 2026 2 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech

Advertising & AdTech

Commerce Media Expands Its Perimeter as Uber Advertising Reaches External Networks for the First Time

June 19, 2026 1 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech

Advertising & AdTech

Agentic Media Buying Is Moving From Experimentation to Governance Infrastructure

June 19, 2026 2 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech

Advertising & AdTech

The Ad Stack Is Going Agentic on the Sell Side as Warner Bros. Discovery Rebuilds Its Infrastructure With AWS

June 18, 2026 2 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech

Advertising & AdTech

The TV Home Screen Becomes Programmable Inventory as Samsung Opens Its Most Valuable Real Estate

June 12, 2026 1 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech

Advertising & AdTech

The Affiliate Link Becomes Native Plumbing as Pinterest Wires Directly Into Amazon

June 11, 2026 1 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech

Advertising & AdTech

Agentic Ad Targeting Is Escaping the Holding Company and Becoming Rentable Infrastructure

June 11, 2026 1 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech

Advertising & AdTech

Affiliate Infrastructure Reaches Gaming as Minecraft Launches Its First Program

June 11, 2026 1 min read