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Advertising & AdTech

Programmatic buying, DSPs and SSPs, CTV and video, audio and podcast ads, ad verification and the cookieless shift, reported for the marketing leader who signs the media plan.

198 stories

Editor's Pick

Advertising & AdTech MarTech Editor

Plan Q4 Around Four Dates Marketing Cannot Move

October 1, 2026 · 4 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Advertising & AdTech

Advertising & AdTech

Amazon Folds Its DSP and Ad Console Into One Agent

October 1, 2026 5 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

Agentic Buying Needs a Buyer Agent No Seller Owns

October 1, 2026 4 min read

Press releases published as received from the issuing organisation. Not written or edited by the newsroom. Advertising & AdTech

Advertising & AdTech

New Study from Kroger, Vidmob and MMA Global Finds Predictive Creative Scoring Can Forecast E-commerce Conversion

September 30, 2026 2 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

Google Folds Vertical Video Buying Into DV360

September 29, 2026 2 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

A Federal Bill Would Make AI Crawlers Identify Themselves

September 29, 2026 5 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

AI Chat Ads Inherit the Web’s Old Tracking Fight

September 28, 2026 6 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

Ad Tech Can’t Agree on One Language for AI Buyers

September 27, 2026 5 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

Outdoor Ads Just Joined CTV’s Measurement Stack

September 27, 2026 2 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

Taboola Bets Identity Scale Beats Cookie Tricks

September 26, 2026 2 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

Agentic AI Enters Ad Buying, One Workflow at a Time

September 25, 2026 9 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

Why Mobile and DOOH Deserve Your Best Creative: Q&A with Big Happy, Rishi Chandiramani

September 24, 2026 5 min read