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Advertising & AdTech

Programmatic buying, DSPs and SSPs, CTV and video, audio and podcast ads, ad verification and the cookieless shift, reported for the marketing leader who signs the media plan.

201 stories

Editor's Pick

Advertising & AdTech Prathamesh Barathe

Taboola Bets Identity Scale Beats Cookie Tricks

September 26, 2026 · 2 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

Agentic AI Enters Ad Buying, One Workflow at a Time

September 25, 2026 9 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

Why Mobile and DOOH Deserve Your Best Creative: Q&A with Big Happy, Rishi Chandiramani

September 24, 2026 5 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

Nexxen Expands Its Converged Media Data Training

September 23, 2026 2 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

The Ad Tech Remedies Fix the Pipes, Not the Demand

September 21, 2026 6 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

Ad Tech’s New Race: Proving Ads Drove Real Sales

September 20, 2026 5 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

Nearly 5% of CTV Ad Inventory Is Mislabeled, Study Finds

September 19, 2026 1 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

Ad Tech’s M&A Wave Is Going Vertical, Not Horizontal

September 19, 2026 5 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

Inside Google’s Ad Tech Remedies: What Actually Changes

September 18, 2026 8 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

Voluntary Ad Rules Won’t Fix What Courts Just Did

September 17, 2026 4 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

IAB Tech Lab Opens Programmatic Rules for Comment

September 17, 2026 1 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

Roku’s TV Data Now Flows Into Horizon’s Blu

September 17, 2026 1 min read