Advertising & AdTech
Advertising & AdTech
Programmatic, DSPs, SSPs, and digital ad infrastructure.
62 stories
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech
Advertising & AdTech
Independent AdTech Is Professionalizing: Buying the Data, Scale and Talent to Take On the Walled Gardens
· 3 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech
Advertising & AdTech
Connected TV Ad Spend Hits $38 Billion as Programmatic Transactions Reach 90% of the Channel
· 1 min read
Senior reporter covering martech platforms, attribution, and CMO strategy. Advertising & AdTech
Advertising & AdTech
Snapchat Launches Total Snap Takeovers and Sponsored AI Lenses to Compete for Larger Brand Budgets
· 1 min read
Senior reporter covering martech platforms, attribution, and CMO strategy. Advertising & AdTech
Advertising & AdTech
Advertising Automation Enters the Agent Era: Google Expands AI Max to Shopping and Launches Ask Advisor Across Its Ad Stack
· 1 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech
Advertising & AdTech
Google Expands Universal Commerce Protocol Beyond Retail as the Advertising Funnel Collapses Into the Agent Layer
· 1 min read
Senior reporter covering martech platforms, attribution, and CMO strategy. Advertising & AdTech
Advertising & AdTech
Identity Infrastructure Is Consolidating Under Agency Holding Companies: What the Publicis LiveRamp Deal Means for the Open Web
· 5 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech
Advertising & AdTech
Criteo Expands Self-Service Commerce Media Platform to SMBs, Hires Former Google Shopping Lead
· 1 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech
Advertising & AdTech
The Advertiser Becomes the Briefer: Meta Advantage+ Approaches Full Campaign Automation as AI Handles Creative, Targeting, and Bidding
· 5 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech
Advertising & AdTech
TikTok Gives Advertisers Modular Control Over Smart+ Automation and Launches Collage Carousel for Multi-Product Discovery
· 1 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech
Advertising & AdTech
The Trade Desk Kokai Updates Deliver 43% Lower Cost Per Unique Reach Through Omnichannel AI Optimization
· 1 min read