Section

Advertising & AdTech

Programmatic, DSPs, SSPs, and digital ad infrastructure.

62 stories

AdTech Starts Forecasting Campaigns Before They Launch

July 7, 2026 · 2 min read

Sarah Chen

Senior reporter covering martech platforms, attribution, and CMO strategy. Advertising & AdTech

Advertising & AdTech

Sky Buys ITV Media and Entertainment, Consolidating a Fifth of UK Ad-Funded Viewing

July 7, 2026 2 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech

Advertising & AdTech

Platform Trust Is Becoming a Marketing Metric, and Reddit’s AI Crackdown on Fake Engagement Shows Why

July 7, 2026 5 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech

Advertising & AdTech

AI Chat Advertising Just Got Its Measurement Layer, and That Rewrites the Media Math

July 4, 2026 6 min read

Sarah Chen

Senior reporter covering martech platforms, attribution, and CMO strategy. Advertising & AdTech

Advertising & AdTech

Cannes Lions 2026 Rewrote the Innovation Brief: Proof of Change Replaces Proof of Concept

June 27, 2026 3 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech

Advertising & AdTech

Voice AI Becomes a Commerce Channel as Amazon Embeds Agentic Ads Into Alexa+

June 26, 2026 5 min read

Sarah Chen

Senior reporter covering martech platforms, attribution, and CMO strategy. Advertising & AdTech

Advertising & AdTech

Albertsons Media Collective Embeds Sponsored Products Into AI-Powered Grocery Search via Criteo

June 26, 2026 1 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech

Advertising & AdTech

Amazon Retail Ad Service Goes International as Asda Signs On for Q4 2026 Deployment

June 25, 2026 1 min read

Sarah Chen

Senior reporter covering martech platforms, attribution, and CMO strategy. Advertising & AdTech

Advertising & AdTech

The Programmatic Supply Chain Is Being Forced to Name Everyone Who Touches a Bid Request

June 25, 2026 6 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech

Advertising & AdTech

Spotify Rebuilds Its Ad Stack Around Automation and AI to Compete for Larger Media Budgets

June 24, 2026 1 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech

Advertising & AdTech

Retail Media’s Vertical Integration Reaches Streaming TV as Walmart Acquires Vibe.co

June 24, 2026 4 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech

Advertising & AdTech

An Agentic Media Buying Platform Argues That Less AI Produces Better Campaign Results

June 23, 2026 2 min read