Discord launched Discord Ads Manager and Video Quests on September 29. Ads Manager is available now with managed access for a select group of advertisers, and fully self-serve access is planned for early 2027. It is Discord’s first campaign management platform, covering forecasting, objective-based bidding and performance reporting in one place. Delivery is auction-based with a dynamic cost model, so there is no fixed CPM and advertisers adjust bids in real time. Discord says it has more than 90 million daily active users as of Q2 2026.

Video Quests is a mobile-first rewarded video format. Players tap, watch and earn Orbs after approximately 15 seconds. Discord says the original Video Quests product from last year is evolving into Video Quests Reserve, a reservation-based offering for high-impact brand moments, with delivery and rewards tied to full video completion. The company reports a 97% median ad completion rate for Quests, citing its own data from June 30, 2026.

The change matters because Discord is adding a self-serve bidding system for smaller studios and marketers that previously needed a direct sales relationship. Discord says reporting draws on first and third party data, so budgets can shift without waiting for a recap report. That is the same goal-first shape we described across Amazon, Meta and Google in Amazon, Meta, Discord and Google Hand More Ad Buying to Software.

Our read on the insight: a completion rate on a rewarded format measures how many players accept the reward bargain, and the 15-second watch is the price of the reward. Discord pitches watch time as a signal of intent. Advertisers should test whether that signal predicts installs, purchases or other down-funnel results before they pay for it at auction rates. Discord’s release names impressions and clicks as the objectives available today, with more coming soon. For another platform widening its ad formats, see Amazon Ads Adds Branded Conversations and Sponsored Services.

Source: Discord, Discord Opens Advertising to Brands of All Sizes With Ads Manager and Video Quests