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95 stories
Editor's Pick
AI Search Is Redirecting Content Budgets Before Paid Ad Products Have Proved Themselves
· 1 min read
Senior reporter covering martech platforms, attribution, and CMO strategy. Customer Data & CDP
Customer Data & CDP
Braze Launches Data Platform to Eliminate the Middleware Layer Between Warehouses and Customer Engagement
· 1 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Marketing AI
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech
Advertising & AdTech
Streaming Ads Have a Repetition Problem. Omnicom’s Research Puts Specific Numbers on the Brand Damage.
· 2 min read
Senior reporter covering martech platforms, attribution, and CMO strategy. Customer Data & CDP
Customer Data & CDP
Iterable Becomes Launch Partner for Databricks CustomerLake as Cross-Channel Activation Moves to the Lakehouse
· 1 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech
Advertising & AdTech
Commerce Media Expands Its Perimeter as Uber Advertising Reaches External Networks for the First Time
· 1 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech
Advertising & AdTech
Agentic Media Buying Is Moving From Experimentation to Governance Infrastructure
· 2 min read
Senior reporter covering martech platforms, attribution, and CMO strategy. Marketing AI
Marketing AI
Google Puts an AI Troubleshooter Inside Ad Manager as Publisher Ad Ops Gets Its First Embedded AI Layer
· 2 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech
Advertising & AdTech
The Ad Stack Is Going Agentic on the Sell Side as Warner Bros. Discovery Rebuilds Its Infrastructure With AWS
· 2 min read
Senior reporter covering martech platforms, attribution, and CMO strategy. Analytics & Attribution
Analytics & Attribution
Magna Downgrades 2025 Ad Spend Forecast but Projects Global Revenue Will Cross $1 Trillion in 2026
· 1 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech
Advertising & AdTech
The TV Home Screen Becomes Programmable Inventory as Samsung Opens Its Most Valuable Real Estate
· 1 min read