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95 stories
Editor's Pick
Salesforce Is Quietly Sunsetting Marketing Cloud as Agentforce Absorbs the Data Layer
· 3 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Marketing AI
Marketing AI
Adobe Rebrands Experience Cloud as CX Enterprise in All-In Bet on Agent-Based Marketing
· 3 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Marketing AI
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Marketing AI
Senior reporter covering martech platforms, attribution, and CMO strategy. Advertising & AdTech
Advertising & AdTech
Advertising Automation Enters the Agent Era: Google Expands AI Max to Shopping and Launches Ask Advisor Across Its Ad Stack
· 1 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech
Advertising & AdTech
Google Expands Universal Commerce Protocol Beyond Retail as the Advertising Funnel Collapses Into the Agent Layer
· 1 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech
Advertising & AdTech
Criteo Expands Self-Service Commerce Media Platform to SMBs, Hires Former Google Shopping Lead
· 1 min read
Senior reporter covering martech platforms, attribution, and CMO strategy. Analytics & Attribution
Analytics & Attribution
Amplitude Ships Agentic AI Analytics as AI-Driven Queries Reach 25% of Platform Usage
· 1 min read
Senior reporter covering martech platforms, attribution, and CMO strategy. Marketing Automation
Marketing Automation
The Agency Model Rebuilds Around Agent Orchestration as Publicis, Omnicom, and Accenture Standardize on Adobe CX Enterprise
· 1 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Marketing AI
Senior reporter covering martech platforms, attribution, and CMO strategy. Content & Experience
Content & Experience
Adobe Summit Labs Preview Simulated A/B Testing, Live Data-Bound Infographics, and Intent-Based Page Assembly
· 2 min read