Analytics & Attribution
News
95 stories
Editor's Pick
Outcome-Based AI Pricing Arrives in the Mid-Market: HubSpot Charges Per Lead and Per Resolution Instead of Per Seat
· 1 min read
Senior reporter covering martech platforms, attribution, and CMO strategy. Marketing Automation
Marketing Automation
Klaviyo Ships MCP Server to Let External AI Tools Pull Metrics, Create Content, and Automate Workflows Programmatically
· 1 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Marketing AI
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Marketing Automation
Marketing Automation
Salesforce Rebrands Marketing Cloud as Agentforce Marketing in Spring 2026 Release, Adds Multi-Business-Unit Architecture
· 1 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech
Advertising & AdTech
TikTok Gives Advertisers Modular Control Over Smart+ Automation and Launches Collage Carousel for Multi-Product Discovery
· 1 min read
Senior reporter covering martech platforms, attribution, and CMO strategy. Customer Data & CDP
Customer Data & CDP
Rokt Completes 300 Million Dollar Merger with mParticle, Doubling Investment in CDP Roadmap
· 1 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech
Advertising & AdTech
The Trade Desk Kokai Updates Deliver 43% Lower Cost Per Unique Reach Through Omnichannel AI Optimization
· 1 min read
Senior reporter covering martech platforms, attribution, and CMO strategy. Advertising & AdTech
Advertising & AdTech
LiveRamp Expands First-Party Data Activation on Netflix to Ten New Global Markets
· 1 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. ABM & Demand Gen
ABM & Demand Gen
Demandbase Launches Agentbase: Connected AI Agents for Unified B2B Go-to-Market Execution
· 1 min read
Senior reporter covering martech platforms, attribution, and CMO strategy. Marketing Automation
Marketing Automation
HubSpot Unveils Over 200 Product Updates and Breeze AI Agent Ecosystem at Fall 2025 Spotlight
· 1 min read