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213 stories

Intentsify Retires the MQL for AI-Scored Buying Groups

August 17, 2026 · 2 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

NIQ’s AI Products Grow 34% as Core Business Slows

August 17, 2026 1 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Content & Experience

Content & Experience

Customer Complaints Hit a Record as Profits Climb

August 16, 2026 2 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

Perion’s Retreat From Open Web Becomes a Margin Story

August 16, 2026 2 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Content & Experience

Content & Experience

Restaurant Chains Keep Folding Loyalty Into the CMO Job

August 15, 2026 1 min read

Prathamesh Barathe

Advertising & AdTech

Publisher Ad Tech Staffs Up for the Traffic Collapse

August 15, 2026 1 min read

Prathamesh Barathe

Customer Data & CDP

California Fines Its First Data Broker Under Two Laws

August 14, 2026 2 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Advertising & AdTech

Advertising & AdTech

A School Phone Ban Would Cost TikTok Over $1 Billion

August 14, 2026 2 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Advertising & AdTech

Advertising & AdTech

As Rivals Cut Agencies Out, Moloco Recruits Them

August 13, 2026 2 min read

Prathamesh Barathe

Advertising & AdTech

Viant’s Earnings Show Where CTV Ad Dollars Are Headed

August 12, 2026 2 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Content & Experience

Content & Experience

FIFA Rebuilds Fan Engagement Around AI Agents

August 12, 2026 2 min read

Prathamesh Barathe

Advertising & AdTech

Criteo Promotes Its Strategy Chief to CFO

August 11, 2026 1 min read