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News

95 stories

Marketing Platforms Begin Opening Infrastructure to External AI Agents: Cordial Ships MCP, CLI, and API Access Layer

June 12, 2026 · 1 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech

Advertising & AdTech

The Affiliate Link Becomes Native Plumbing as Pinterest Wires Directly Into Amazon

June 11, 2026 1 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech

Advertising & AdTech

Agentic Ad Targeting Is Escaping the Holding Company and Becoming Rentable Infrastructure

June 11, 2026 1 min read

Sarah Chen

Senior reporter covering martech platforms, attribution, and CMO strategy. Analytics & Attribution

Analytics & Attribution

AI-Search Visibility Turns Into a Data Feed as OtterlyAI Opens Up

June 11, 2026 1 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech

Advertising & AdTech

Affiliate Infrastructure Reaches Gaming as Minecraft Launches Its First Program

June 11, 2026 1 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Marketing AI

Marketing AI

MadTech Bets the Next Battle Is Agent Interoperability, Not Agents

June 11, 2026 1 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech

Advertising & AdTech

Gopuff Builds Its Retail Media Targeting on a Warehouse-Native Stack

June 11, 2026 1 min read

Sarah Chen

Senior reporter covering martech platforms, attribution, and CMO strategy. Customer Data & CDP

Customer Data & CDP

Supermetrics Buys CDP Relay42 as Analytics and Activation Keep Merging

June 11, 2026 1 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech

Advertising & AdTech

Hightouch Pushes From Data Into Ad Creation as the CDP Keeps Climbing the Stack

June 11, 2026 1 min read

David Martinez

Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech

Advertising & AdTech

Connected TV Ad Spend Hits $38 Billion as Programmatic Transactions Reach 90% of the Channel

June 10, 2026 1 min read

Sarah Chen

Senior reporter covering martech platforms, attribution, and CMO strategy. Advertising & AdTech

Advertising & AdTech

Snapchat Launches Total Snap Takeovers and Sponsored AI Lenses to Compete for Larger Brand Budgets

June 2, 2026 1 min read

Sarah Chen

Senior reporter covering martech platforms, attribution, and CMO strategy. Marketing AI

Marketing AI

Salesforce Acquires Contentful in Bid to Anchor Agentforce With a Native Content Layer

June 2, 2026 3 min read