Articles
111 stories
Editor's Pick
The Autonomous CRM Has Arrived: AI Agents Now Run Marketing and Service From a Single Customer Record
· 5 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Voice AI Becomes a Commerce Channel as Amazon Embeds Agentic Ads Into Alexa+
· 5 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Advertising & AdTech
Advertising & AdTech
The Programmatic Supply Chain Is Being Forced to Name Everyone Who Touches a Bid Request
· 6 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Retail Media’s Vertical Integration Reaches Streaming TV as Walmart Acquires Vibe.co
· 4 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Retail Media’s Attribution Gap Is Closing as First-Party Shopper Data Reaches Premium Video
· 5 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Television’s Convergence Phase Has Arrived. Fox’s $22 Billion Roku Acquisition Explains Why.
· 4 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
The Self-Serve Layer Has Come to AI Advertising. OpenAI’s UK Expansion and CPC Model Define What Follows.
· 4 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Marketing AI
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Marketing AI
Marketing AI
AI-Search Visibility Is Moving From Experiment to Budget Line as Adobe Builds the Measurement Layer
· 5 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Customer Data & CDP
Customer Data & CDP
The CDP Is Dead, Long Live the Agentic Data Platform: How Databricks and Braze Are Rewriting Customer Data Infrastructure
· 5 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Customer Data & CDP
Customer Data & CDP
The Agentic CDP Arrives on Two Fronts: What BlueConic’s Blueshift Acquisition and Databricks’ CustomerLake Mean for the Stack
· 5 min read