Articles
111 stories
Editor's Pick
CDP Consolidation Accelerates as Buyers Question Whether a Standalone Layer Still Makes Sense
· 2 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Advertising & AdTech
Advertising & AdTech
Identity Infrastructure Is Consolidating Under Agency Holding Companies: What the Publicis LiveRamp Deal Means for the Open Web
· 5 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Marketing Automation
Marketing Automation
Twilio Rebuilds Its Platform Around Conversation Memory, and Every Customer Interaction Gets a Long-Term Record
· 4 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Marketing AI
Marketing AI
Adobe Launches a Creative Agent That Orchestrates Multi-Step Workflows Across Its Entire Suite
· 4 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. ABM & Demand Gen
ABM & Demand Gen
The Front Door of B2B Sales Is Now an AI Agent as Salesforce Absorbs Qualified Into Agentforce
· 4 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Marketing AI
Marketing AI
The Marketing Cloud Era Ends as Adobe Rebuilds Its Entire Platform Around Agentic AI Orchestration
· 4 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Content & Experience
Content & Experience
The Content Supply Chain Gets Its Own Intelligence Layer as Adobe Turns Brand Guidelines Into a Living System
· 5 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. ABM & Demand Gen
ABM & Demand Gen
ABM Infrastructure Gets an AI Agent and a Television Channel as 6sense Ships RevvyAI and Connected TV Targeting
· 5 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Marketing Automation
Marketing Automation
Campaign Creation Becomes a Prompt as Klaviyo Ships Composer and Rewires the Mid-Market Marketing Stack
· 4 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
The Advertiser Becomes the Briefer: Meta Advantage+ Approaches Full Campaign Automation as AI Handles Creative, Targeting, and Bidding
· 5 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Identity Without Cookies: Google’s Privacy Reversal Forces Marketers to Choose Their Own Path Forward
· 4 min read