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Articles

152 stories

AI Visibility Just Got a Shared Measurement Standard

August 4, 2026 · 4 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Advertising & AdTech

Advertising & AdTech

Publisher Data Monetization Just Got Agentic

August 3, 2026 5 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

The FTC’s Message to Ad Tech: Health Data Isn’t Ad Fuel

August 2, 2026 5 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Advertising & AdTech

Advertising & AdTech

Ad Budgets Are Quietly Funding the AI Arms Race

August 1, 2026 5 min read

Prathamesh Barathe

Advertising & AdTech

AI Agents Buying Ads Just Got Enterprise Rules

July 31, 2026 5 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Customer Data & CDP

Customer Data & CDP

The Browser Is Becoming an Identity Layer for Marketers

July 30, 2026 5 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Marketing AI

Marketing AI

Conversational Ads Just Got a Real Auction Engine

July 29, 2026 5 min read

Prathamesh Barathe

Marketing AI

Ad Creative Is Becoming an Agentic Workflow

July 28, 2026 5 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Marketing AI

Marketing AI

Retail’s AI Shopping Assistants Are Converging on Gemini

July 27, 2026 5 min read

Prathamesh Barathe

Advertising & AdTech

Viewers Just Made Peace With the Streaming Ad Break

July 26, 2026 5 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Marketing Automation

Marketing Automation

The CRM Is Becoming Your Billing System

July 25, 2026 5 min read

Prathamesh Barathe

Advertising & AdTech

AI Bidding Just Became Table Stakes in Search Ads

July 24, 2026 5 min read