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Editor's Pick
ABM Infrastructure Gets an AI Agent and a Television Channel as 6sense Ships RevvyAI and Connected TV Targeting
· 5 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech
Advertising & AdTech
The Advertiser Becomes the Briefer: Meta Advantage+ Approaches Full Campaign Automation as AI Handles Creative, Targeting, and Bidding
· 5 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Advertising & AdTech
Advertising & AdTech
Identity Without Cookies: Google’s Privacy Reversal Forces Marketers to Choose Their Own Path Forward
· 4 min read
Senior reporter covering martech platforms, attribution, and CMO strategy. Customer Data & CDP
Customer Data & CDP
The Standalone CDP Is Disappearing: What Three Acquisitions in Six Weeks Reveal About Data Platform Strategy
· 4 min read
Staff writer reporting on adtech, revenue operations tooling, and customer data platforms. Marketing AI
Senior reporter covering martech platforms, attribution, and CMO strategy. Marketing AI
Marketing AI
The Agentic Enterprise Arrives: What Salesforce Agentforce 360 Signals for Marketing Operations
· 4 min read