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Articles

111 stories

Ad Agencies Are Building Their Own Curation Layer

July 17, 2026 · 5 min read

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

CTV’s Premium Price Tag Comes With a Trust Problem

July 15, 2026 4 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution

Analytics & Attribution

More Measurement Data Isn’t Producing Better Decisions

July 14, 2026 5 min read

Prathamesh Barathe

Advertising & AdTech

Ad Fraud Enforcement Gets Teeth Under New UK Rules

July 13, 2026 5 min read

Prathamesh Barathe

Analytics & Attribution

Ad Verification Catches Up to the AI Ad Economy

July 11, 2026 5 min read

Prathamesh Barathe

Advertising & AdTech

IAB Pushes a Common Language for Digital Video Ads

July 10, 2026 5 min read

Prathamesh Barathe

Customer Data & CDP

The Chat Window Is Becoming Marketing’s New CRM

July 9, 2026 5 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Customer Data & CDP

Customer Data & CDP

Your CRM Data Is Becoming Someone Else’s Product

July 8, 2026 5 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Marketing AI

Marketing AI

Agentic Ad Creative Gets Its First Public ROI Numbers

July 7, 2026 5 min read

Prathamesh Barathe

Advertising & AdTech

Platform Trust Is Becoming a Marketing Metric, and Reddit’s AI Crackdown on Fake Engagement Shows Why

July 7, 2026 5 min read

Prathamesh Barathe

Advertising & AdTech

AI Chat Advertising Just Got Its Measurement Layer, and That Rewrites the Media Math

July 4, 2026 6 min read

Prathamesh Barathe

Marketing AI

Martech’s AI Reckoning: The Problem Was Never Capability, It Was Proof

July 4, 2026 5 min read