Marketing AI
AI agents, copilots and generative tools sold to marketing teams, and what they change in how campaigns are planned, built and measured.
132 stories
Editor's Pick
Stagwell’s Media Machine Puts Agentic Buying Into an Open Platform as the Holding Company AI Race Intensifies
· 1 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Marketing AI
Marketing AI
AI-Search Visibility Is Moving From Experiment to Budget Line as Adobe Builds the Measurement Layer
· 5 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Marketing AI
Marketing AI
Google Puts an AI Troubleshooter Inside Ad Manager as Publisher Ad Ops Gets Its First Embedded AI Layer
· 2 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Marketing AI
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Marketing AI
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Marketing AI
Marketing AI
The Agentic Marketing Stack Is Here: What Klaviyo, GrowthLoop and Accenture Just Signaled
· 4 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Marketing AI
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Marketing AI
Marketing AI
Salesforce Acquires Contentful in Bid to Anchor Agentforce With a Native Content Layer
· 3 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Marketing AI
Marketing AI
Salesforce Is Quietly Sunsetting Marketing Cloud as Agentforce Absorbs the Data Layer
· 3 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution
Analytics & Attribution
Privacy-First Identity Solutions Gain Traction as Marketers Look Past Cookie Deprecation
· 6 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Content & Experience
Content & Experience
Email Deliverability Tightens Further as Gmail and Yahoo Push Bulk Sender Requirements into Year Two
· 5 min read