Advertising & AdTech
Advertising & AdTech
Programmatic buying, DSPs and SSPs, CTV and video, audio and podcast ads, ad verification and the cookieless shift, reported for the marketing leader who signs the media plan.
198 stories
Editor's Pick
The TV Home Screen Becomes Programmable Inventory as Samsung Opens Its Most Valuable Real Estate
· 1 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Agentic Ad Targeting Is Escaping the Holding Company and Becoming Rentable Infrastructure
· 1 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Affiliate Infrastructure Reaches Gaming as Minecraft Launches Its First Program
· 1 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Gopuff Builds Its Retail Media Targeting on a Warehouse-Native Stack
· 1 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Hightouch Pushes From Data Into Ad Creation as the CDP Keeps Climbing the Stack
· 1 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Independent AdTech Is Professionalizing: Buying the Data, Scale and Talent to Take On the Walled Gardens
· 3 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Connected TV Ad Spend Hits $38 Billion as Programmatic Transactions Reach 90% of the Channel
· 1 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Advertising & AdTech
Advertising & AdTech
Snapchat Launches Total Snap Takeovers and Sponsored AI Lenses to Compete for Larger Brand Budgets
· 1 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Advertising & AdTech
Advertising & AdTech
Advertising Automation Enters the Agent Era: Google Expands AI Max to Shopping and Launches Ask Advisor Across Its Ad Stack
· 1 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Google Expands Universal Commerce Protocol Beyond Retail as the Advertising Funnel Collapses Into the Agent Layer
· 1 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Advertising & AdTech
Advertising & AdTech
Identity Infrastructure Is Consolidating Under Agency Holding Companies: What the Publicis LiveRamp Deal Means for the Open Web
· 5 min read