Advertising & AdTech
Programmatic buying, DSPs and SSPs, CTV and video, audio and podcast ads, ad verification and the cookieless shift, reported for the marketing leader who signs the media plan.
198 stories
Editor's Pick
The Programmatic Supply Chain Is Being Forced to Name Everyone Who Touches a Bid Request
· 6 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Retail Media’s Vertical Integration Reaches Streaming TV as Walmart Acquires Vibe.co
· 4 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
An Agentic Media Buying Platform Argues That Less AI Produces Better Campaign Results
· 2 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Retail Media’s Attribution Gap Is Closing as First-Party Shopper Data Reaches Premium Video
· 5 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Omnicom and Netflix Form Their First Ad Partnership at Cannes. Contextual Streaming Advertising Gets Its Proof of Concept.
· 1 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Television’s Convergence Phase Has Arrived. Fox’s $22 Billion Roku Acquisition Explains Why.
· 4 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
The Self-Serve Layer Has Come to AI Advertising. OpenAI’s UK Expansion and CPC Model Define What Follows.
· 4 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Streaming Ads Have a Repetition Problem. Omnicom’s Research Puts Specific Numbers on the Brand Damage.
· 2 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Commerce Media Expands Its Perimeter as Uber Advertising Reaches External Networks for the First Time
· 1 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Agentic Media Buying Is Moving From Experimentation to Governance Infrastructure
· 2 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
The Ad Stack Is Going Agentic on the Sell Side as Warner Bros. Discovery Rebuilds Its Infrastructure With AWS
· 2 min read