Advertising & AdTech
Programmatic, DSPs, SSPs, and digital ad infrastructure.
151 stories
Editor's Pick
Identity Infrastructure Is Consolidating Under Agency Holding Companies: What the Publicis LiveRamp Deal Means for the Open Web
· 5 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
The Advertiser Becomes the Briefer: Meta Advantage+ Approaches Full Campaign Automation as AI Handles Creative, Targeting, and Bidding
· 5 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
TikTok Gives Advertisers Modular Control Over Smart+ Automation and Launches Collage Carousel for Multi-Product Discovery
· 1 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
The Trade Desk Kokai Updates Deliver 43% Lower Cost Per Unique Reach Through Omnichannel AI Optimization
· 1 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Identity Without Cookies: Google’s Privacy Reversal Forces Marketers to Choose Their Own Path Forward
· 4 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Advertising & AdTech
Advertising & AdTech
LiveRamp Expands First-Party Data Activation on Netflix to Ten New Global Markets
· 1 min read