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Advertising & AdTech

Programmatic buying, DSPs and SSPs, CTV and video, audio and podcast ads, ad verification and the cookieless shift, reported for the marketing leader who signs the media plan.

198 stories

Editor's Pick

Advertising & AdTech Prathamesh Barathe

Ad Tech’s Privacy Rulebook Just Got a Rewrite

August 12, 2026 · 5 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

Viant’s Earnings Show Where CTV Ad Dollars Are Headed

August 12, 2026 2 min read

Press releases published as received from the issuing organisation. Not written or edited by the newsroom. Advertising & AdTech

Advertising & AdTech

PubMatic Appoints Megan Ramm as Global Chief Revenue Officer to Accelerate Growth as AI Transforms Digital Advertising

August 10, 2026 2 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Advertising & AdTech

Advertising & AdTech

CTV Ad Dollars Keep Routing Through Outside DSPs

August 10, 2026 2 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

CTV Consolidates at the Top. MNTN Grows Underneath It

August 9, 2026 2 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

One Tournament Just Reset the Price of Sports Ad Inventory

August 8, 2026 2 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Advertising & AdTech

Advertising & AdTech

Direct Deals Just Got Native to the Ad Server

August 8, 2026 5 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Advertising & AdTech

Advertising & AdTech

Programmatic Growth Slows, CDP Wiring Speeds Up

August 7, 2026 2 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

FuboTV Rents Disney’s Ad Server, Not Its Own

August 6, 2026 2 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Advertising & AdTech

Advertising & AdTech

Ad Decisioning Is Migrating to the Supply Side

August 6, 2026 5 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

Kroger’s AI Assistant Sells Ads From Day One

August 6, 2026 2 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Advertising & AdTech

Advertising & AdTech

Teads Sues Google Over 6.88 Trillion Lost Impressions

August 5, 2026 1 min read