Advertising & AdTech
Programmatic, DSPs, SSPs, and digital ad infrastructure.
151 stories
Editor's Pick
Amazon Retail Ad Service Goes International as Asda Signs On for Q4 2026 Deployment
· 1 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Spotify Rebuilds Its Ad Stack Around Automation and AI to Compete for Larger Media Budgets
· 1 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Retail Media’s Vertical Integration Reaches Streaming TV as Walmart Acquires Vibe.co
· 4 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
An Agentic Media Buying Platform Argues That Less AI Produces Better Campaign Results
· 2 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Retail Media’s Attribution Gap Is Closing as First-Party Shopper Data Reaches Premium Video
· 5 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Omnicom and Netflix Form Their First Ad Partnership at Cannes. Contextual Streaming Advertising Gets Its Proof of Concept.
· 1 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Television’s Convergence Phase Has Arrived. Fox’s $22 Billion Roku Acquisition Explains Why.
· 4 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
The Self-Serve Layer Has Come to AI Advertising. OpenAI’s UK Expansion and CPC Model Define What Follows.
· 4 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Streaming Ads Have a Repetition Problem. Omnicom’s Research Puts Specific Numbers on the Brand Damage.
· 2 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Commerce Media Expands Its Perimeter as Uber Advertising Reaches External Networks for the First Time
· 1 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Agentic Media Buying Is Moving From Experimentation to Governance Infrastructure
· 2 min read