Section

Advertising & AdTech

Programmatic, DSPs, SSPs, and digital ad infrastructure.

151 stories

Ad Fraud Enforcement Gets Teeth Under New UK Rules

July 13, 2026 · 5 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Advertising & AdTech

Advertising & AdTech

Meta Turns Ad Disclosure Into an Automated Check

July 10, 2026 2 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

IAB Pushes a Common Language for Digital Video Ads

July 10, 2026 5 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Advertising & AdTech

Advertising & AdTech

AI Agents’ Wait Time Just Became Ad Inventory

July 8, 2026 1 min read

Prathamesh Barathe

Advertising & AdTech

Europe’s Ad Boom Is Really a Simplicity Premium

July 8, 2026 2 min read

Prathamesh Barathe

Advertising & AdTech

AdTech Starts Forecasting Campaigns Before They Launch

July 7, 2026 2 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Advertising & AdTech

Advertising & AdTech

Sky Buys ITV Media and Entertainment, Consolidating a Fifth of UK Ad-Funded Viewing

July 7, 2026 2 min read

Prathamesh Barathe

Advertising & AdTech

Platform Trust Is Becoming a Marketing Metric, and Reddit’s AI Crackdown on Fake Engagement Shows Why

July 7, 2026 5 min read

Prathamesh Barathe

Advertising & AdTech

AI Chat Advertising Just Got Its Measurement Layer, and That Rewrites the Media Math

July 4, 2026 6 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Advertising & AdTech

Advertising & AdTech

Cannes Lions 2026 Rewrote the Innovation Brief: Proof of Change Replaces Proof of Concept

June 27, 2026 3 min read

Prathamesh Barathe

Advertising & AdTech

Voice AI Becomes a Commerce Channel as Amazon Embeds Agentic Ads Into Alexa+

June 26, 2026 5 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Advertising & AdTech

Advertising & AdTech

Albertsons Media Collective Embeds Sponsored Products Into AI-Powered Grocery Search via Criteo

June 26, 2026 1 min read