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Advertising & AdTech

Programmatic buying, DSPs and SSPs, CTV and video, audio and podcast ads, ad verification and the cookieless shift, reported for the marketing leader who signs the media plan.

198 stories

Editor's Pick

Advertising & AdTech Prathamesh Barathe

iHeartMedia Tests Agentic AI Buying in Streaming Audio

August 21, 2026 · 2 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

Teads Locks Up V’s Black Friday Home Screen Through 2028

August 19, 2026 1 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

DeepIntent Adds Vistar’s DOOH Screens to Its Healthcare DSP

August 19, 2026 2 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

The Case for IAB’s Narrow AI Disclosure Rules

August 19, 2026 4 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Advertising & AdTech

Advertising & AdTech

IAB Rewrites the Rules for Disclosing AI in Ads

August 19, 2026 5 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

Perion’s Retreat From Open Web Becomes a Margin Story

August 16, 2026 2 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

Ad Tech Is Wiring Itself Into ChatGPT

August 16, 2026 5 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

Publisher Ad Tech Staffs Up for the Traffic Collapse

August 15, 2026 1 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Advertising & AdTech

Advertising & AdTech

Ad Verification’s Independent Era Is Ending

August 15, 2026 5 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

Owned Supply Is Winning Ad Tech’s Earnings Season

August 14, 2026 9 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

Mobile Ad Tech’s Bet Beyond Gaming Gets Its Proof

August 13, 2026 5 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Advertising & AdTech

Advertising & AdTech

As Rivals Cut Agencies Out, Moloco Recruits Them

August 13, 2026 2 min read