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301 stories
Editor's Pick
Adobe Launches CX Enterprise Coworker, an Agentic AI System That Executes Marketing Workflows Autonomously
· 1 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Marketing Automation
Marketing Automation
Outcome-Based AI Pricing Arrives in the Mid-Market: HubSpot Charges Per Lead and Per Resolution Instead of Per Seat
· 1 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution
Analytics & Attribution
HubSpot Ships Answer Engine Optimization as the SEO-to-AEO Shift Becomes a Product Category
· 1 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Marketing Automation
Marketing Automation
Klaviyo Ships MCP Server to Let External AI Tools Pull Metrics, Create Content, and Automate Workflows Programmatically
· 1 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Marketing AI
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Marketing Automation
Marketing Automation
Salesforce Rebrands Marketing Cloud as Agentforce Marketing in Spring 2026 Release, Adds Multi-Business-Unit Architecture
· 1 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
TikTok Gives Advertisers Modular Control Over Smart+ Automation and Launches Collage Carousel for Multi-Product Discovery
· 1 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Customer Data & CDP
Customer Data & CDP
Rokt Completes 300 Million Dollar Merger with mParticle, Doubling Investment in CDP Roadmap
· 1 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
The Trade Desk Kokai Updates Deliver 43% Lower Cost Per Unique Reach Through Omnichannel AI Optimization
· 1 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Advertising & AdTech
Advertising & AdTech
LiveRamp Expands First-Party Data Activation on Netflix to Ten New Global Markets
· 1 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. ABM & Demand Gen
ABM & Demand Gen
Demandbase Launches Agentbase: Connected AI Agents for Unified B2B Go-to-Market Execution
· 1 min read