News
213 stories
Editor's Pick
Adobe Rebrands Experience Cloud as CX Enterprise in All-In Bet on Agent-Based Marketing
· 3 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Marketing AI
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Advertising & AdTech
Advertising & AdTech
Advertising Automation Enters the Agent Era: Google Expands AI Max to Shopping and Launches Ask Advisor Across Its Ad Stack
· 1 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Google Expands Universal Commerce Protocol Beyond Retail as the Advertising Funnel Collapses Into the Agent Layer
· 1 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Criteo Expands Self-Service Commerce Media Platform to SMBs, Hires Former Google Shopping Lead
· 1 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution
Analytics & Attribution
Amplitude Ships Agentic AI Analytics as AI-Driven Queries Reach 25% of Platform Usage
· 1 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Marketing Automation
Marketing Automation
The Agency Model Rebuilds Around Agent Orchestration as Publicis, Omnicom, and Accenture Standardize on Adobe CX Enterprise
· 1 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Marketing AI
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Content & Experience
Content & Experience
Adobe Summit Labs Preview Simulated A/B Testing, Live Data-Bound Infographics, and Intent-Based Page Assembly
· 2 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Marketing Automation
Marketing Automation
Outcome-Based AI Pricing Arrives in the Mid-Market: HubSpot Charges Per Lead and Per Resolution Instead of Per Seat
· 1 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Analytics & Attribution
Analytics & Attribution
HubSpot Ships Answer Engine Optimization as the SEO-to-AEO Shift Becomes a Product Category
· 1 min read