Analytics & Attribution
News
213 stories
Editor's Pick
Agentic Ad Targeting Is Escaping the Holding Company and Becoming Rentable Infrastructure
· 1 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Affiliate Infrastructure Reaches Gaming as Minecraft Launches Its First Program
· 1 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Marketing AI
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Gopuff Builds Its Retail Media Targeting on a Warehouse-Native Stack
· 1 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Customer Data & CDP
Customer Data & CDP
Supermetrics Buys CDP Relay42 as Analytics and Activation Keep Merging
· 1 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Hightouch Pushes From Data Into Ad Creation as the CDP Keeps Climbing the Stack
· 1 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Connected TV Ad Spend Hits $38 Billion as Programmatic Transactions Reach 90% of the Channel
· 1 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Advertising & AdTech
Advertising & AdTech
Snapchat Launches Total Snap Takeovers and Sponsored AI Lenses to Compete for Larger Brand Budgets
· 1 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Marketing AI
Marketing AI
Salesforce Acquires Contentful in Bid to Anchor Agentforce With a Native Content Layer
· 3 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Marketing AI
Marketing AI
Salesforce Is Quietly Sunsetting Marketing Cloud as Agentforce Absorbs the Data Layer
· 3 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Marketing AI
Marketing AI
Intuit Launches Conversational Analytics Agent for Mailchimp as Anthropic Integration Goes Live
· 3 min read