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Editor's Pick
Sky Buys ITV Media and Entertainment, Consolidating a Fifth of UK Ad-Funded Viewing
· 2 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Advertising & AdTech
Advertising & AdTech
Albertsons Media Collective Embeds Sponsored Products Into AI-Powered Grocery Search via Criteo
· 1 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Customer Data & CDP
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Amazon Retail Ad Service Goes International as Asda Signs On for Q4 2026 Deployment
· 1 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Marketing AI
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Spotify Rebuilds Its Ad Stack Around Automation and AI to Compete for Larger Media Budgets
· 1 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Marketing AI
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Marketing AI
Marketing AI
The Identity Layer Consolidates for the AI Era as LiveRamp Partners With OpenAI and Joins Publicis
· 2 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
An Agentic Media Buying Platform Argues That Less AI Produces Better Campaign Results
· 2 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Marketing AI
Marketing AI
AI Search Is Redirecting Content Budgets Before Paid Ad Products Have Proved Themselves
· 1 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Omnicom and Netflix Form Their First Ad Partnership at Cannes. Contextual Streaming Advertising Gets Its Proof of Concept.
· 1 min read