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301 stories
Editor's Pick
The Identity Layer Consolidates for the AI Era as LiveRamp Partners With OpenAI and Joins Publicis
· 2 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Marketing AI
Marketing AI
AI Search Is Redirecting Content Budgets Before Paid Ad Products Have Proved Themselves
· 1 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Omnicom and Netflix Form Their First Ad Partnership at Cannes. Contextual Streaming Advertising Gets Its Proof of Concept.
· 1 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Customer Data & CDP
Customer Data & CDP
Braze Launches Data Platform to Eliminate the Middleware Layer Between Warehouses and Customer Engagement
· 1 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Marketing AI
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Streaming Ads Have a Repetition Problem. Omnicom’s Research Puts Specific Numbers on the Brand Damage.
· 2 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Customer Data & CDP
Customer Data & CDP
Iterable Becomes Launch Partner for Databricks CustomerLake as Cross-Channel Activation Moves to the Lakehouse
· 1 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Commerce Media Expands Its Perimeter as Uber Advertising Reaches External Networks for the First Time
· 1 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
Agentic Media Buying Is Moving From Experimentation to Governance Infrastructure
· 2 min read
Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Marketing AI
Marketing AI
Google Puts an AI Troubleshooter Inside Ad Manager as Publisher Ad Ops Gets Its First Embedded AI Layer
· 2 min read
Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech
Advertising & AdTech
The Ad Stack Is Going Agentic on the Sell Side as Warner Bros. Discovery Rebuilds Its Infrastructure With AWS
· 2 min read