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301 stories

Attention Measurement Gets a Pre-Campaign Metric

July 9, 2026 · 1 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Advertising & AdTech

Advertising & AdTech

AI Agents’ Wait Time Just Became Ad Inventory

July 8, 2026 1 min read

Prathamesh Barathe

Prathamesh Barathe is a PR & Digital Marketing Specialist at GTM Publications, covering MarTech, advertising technology, customer data platforms, and revenue operations for MartechEdition. Advertising & AdTech

Advertising & AdTech

Europe’s Ad Boom Is Really a Simplicity Premium

July 8, 2026 2 min read

Prathamesh Barathe

Advertising & AdTech

AdTech Starts Forecasting Campaigns Before They Launch

July 7, 2026 2 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Advertising & AdTech

Advertising & AdTech

Sky Buys ITV Media and Entertainment, Consolidating a Fifth of UK Ad-Funded Viewing

July 7, 2026 2 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Content & Experience

Content & Experience

B2B Creator Marketing Grows Up as LinkedIn Builds Discovery Into the Ad Buy

July 4, 2026 2 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Content & Experience

Content & Experience

Albertsons Media Collective Embeds Sponsored Products Into AI-Powered Grocery Search via Criteo

June 26, 2026 1 min read

Prathamesh Barathe

Customer Data & CDP

The Identity Infrastructure Race Begins as LiveRamp Changes Hands

June 25, 2026 2 min read

Prathamesh Barathe

Advertising & AdTech

Amazon Retail Ad Service Goes International as Asda Signs On for Q4 2026 Deployment

June 25, 2026 1 min read

Abhijeet Jadhav

Abhijeet Jadhav covers martech platforms, attribution and CMO strategy for MarTech Edition. Marketing AI

Marketing AI

Gap Inc. Deploys Stacked AI Architecture Across Its Brand Portfolio

June 25, 2026 1 min read

Prathamesh Barathe

Advertising & AdTech

Spotify Rebuilds Its Ad Stack Around Automation and AI to Compete for Larger Media Budgets

June 24, 2026 1 min read

Prathamesh Barathe

Marketing AI

Operational and Customer Intelligence Converge: Zeta Global Rearchitects Its Data Cloud on Palantir Foundry

June 24, 2026 1 min read