Fox Corporation said on November 2 that its advertising revenue rose 47% in the quarter to September 30, which it attributed to the FIFA Men’s World Cup, political advertising and continued digital growth led by Tubi, its advertising-supported video-on-demand service.
The earnings release filed with the SEC puts advertising revenue at $2,081 million, against $1,412 million a year earlier. Total revenue was $4,571 million. In the Television segment, which includes the FOX network, its stations and Tubi, advertising revenue increased $641 million or 60%. Fox’s quarterly report on Form 10-Q ties the political spending principally to the November 2026 U.S. midterm elections.
Executive Chair and CEO Lachlan Murdoch said Fox had “first-quarter records for revenue and Adjusted EBITDA underpinned by robust growth in both advertising and distribution revenue.” The release does not break out Tubi revenue or viewing time for the quarter.
Why it matters for marketers
Two of the three drivers Fox names are one-off events, and the third is ad-supported streaming. The World Cup and the midterms take a large share of premium sports and news inventory in the same quarter, which leaves less room for brands booking Q4 video and can push prices up. Tubi is the part of the business that recurs after both events end. Our feature on agentic AI in ad buying covers how TV sellers are automating parts of the deal process, and our report on LG Ad Solutions opening home screen inventory shows the wider CTV supply picture.
One practical step
When planning 2027 CTV, ask sellers to split this year’s pricing between event-driven months and the rest, so the World Cup and election quarters do not become the baseline for next year’s rates.
