Pinterest made Programmatic Deals generally available on October 26, giving enterprise advertisers a way to buy its display and video inventory through the supply-side and demand-side platforms they already run.

According to Pinterest’s announcement, advertisers can buy selected inventory alongside the rest of their campaigns. Magnite is the primary supply-side partner, and Pinterest inventory is also part of Magnite Orchestration, a coordination layer where buyer and seller agents can discover, package and optimize inventory. In Latin America and Asia Pacific, Pinterest also works with Google Ad Manager on the supply side. On the demand side, the named platforms are Amazon Ads DVA+, Google Display and Video 360, Yahoo DSP and DeepIntent. Programmatic Deals are live in North America, South America and Asia Pacific, and advertisers ask their Pinterest sales representative for access.

What Pinterest reports from the test

Pinterest cites a June 2026 Moroccanoil campaign that used a programmatic deal enabled by Magnite and bought through Amazon Ads. Pinterest reports 15% incremental reach with 1% audience overlap, 63% more new-to-brand buyers among users whose purchase paths included Pinterest, and a click-through rate 20% above the brand’s average for video and display. These are Pinterest’s figures for one advertiser, and the announcement does not say how they were measured.

Why it matters to the media planner

A deal ID in an existing DSP puts Pinterest beside the other open-web lines in a plan, where frequency and overlap can be read in one place. Pinterest’s ad formats have been changing too, as Pinterest Turns Visual Search Into an Ad Format reported in September. Seller-side agents are spreading across other inventory as well, as LG Ad Solutions Opens Home Screen Inventory to Magnite’s Seller Agent showed on October 19.

In our reading, the practical test is reporting. The announcement names planning, buying and measurement workflows and lists no reporting fields. Before moving budget, ask your DSP whether a Pinterest deal reports at deal-ID level, with the same frequency and overlap views as the rest of the plan.

Source: Pinterest Newsroom